Job Openings >> Digital Marketing and Social Media Specialist
Digital Marketing and Social Media Specialist
Summary
Description
Digital Marketing and Social Media Specialist
If you are able to take concepts, ideas and data and use them to create marketing materials to convey a message to motivate customers in a business to business environment and deliver those messages via electronic methods we need you on our team.
ESSENTIAL FUNCTIONS AND BASIC DUTIES
- Manage the digital marketing channels for company. Including:
- Paid Media (search, social and display)
- Owned Media (website, blog, organic social, email)
- Responsible for Social Media presence including but not limited to the frequent and accurate posting of content, replies to messages and reviews, and overall engagement with fans/followers.
- Responsible for maintaining all company websites and ensuring it is accurate and up-to-date.
- Responsible for print marketing materials both advertisements and collateral marketing materials.
- Responsible for reporting and analysis, Social Media, Site Optimization and other marketing reporting. This includes tracking conversion rates and making improvements as needed.
- Maintain and manage a library of promotional assets and elements.
- Ensures the appropriate branding and brand messages are utilized at all times to increase brand awareness.
- Stays informed of all marketing efforts of competitors
- Completes special projects as assigned.
- Completes required reports, records, and related documents accurately and promptly.
QUALIFICATIONS AND SKILLS
- Education / Certification: Bachelor's Degree in marketing / advertising / communications or equivalent experience.
Familiarity of graphic design, website feature management, HTML, Wordpress and CSS.
Solid knowledge of website analytics tools (such as Google Analytics)
Experience with Pay per click advertising
Web content management, writing and editing for the web including Search Engine
Experience with optimizing Google AdWords campaigns
Highly creative in identifying target audience and devising campaigns that engage, inform and motivate the end user
1 to 3 years previous experience in similar position
Excellent organizational and analytical abilities.
Solid written and verbal communication skills.
Strong attention to detail
Compensation based on experience and skills. Paid vacation, personal time off, and SIMPLE 401.
Evansville, IN |
This opening is closed and is no longer accepting applications
